According to the simulation, I could have done better especially pertaining to price. Furthermore, it was stated earlier that younger consumers were more interested in lower priced motorcycles.
Quality engineering was rated at 8 because consumers think that Cruiser Thorn;s engine is the best. I chose to reposition CruiserThorr, decrease price and increase styling, and use price, promotion, place, and services as the differentiation options.
Overall, this simulation emphasized the important of customer perceptions and provided a method to interpret these perceptions in a visual format.
I chose product design and styling because often what the customer sees influences what they buy.
This option can help attract new customers there is no significant increase in expenditures. What effect did the product life cycle have on the product in the simulation? As this customer base becomes stronger in the future, the company will have the ability to increase price and offer stronger customer service, such as membership plans.
Repositioning of the product in the simulation was very hard but a very good experience for anyone interested in being in a big business. Phase I xx Sales of the Cruiser Thorn are decreasing. Customization options were chosen because this would add to the cool and youthful image Of the Roth.
Cool was chosen for the Roth because of the younger audience and a rating of 8 was chosen. A decision needs to be made whether to maintain the current position strategy and enhance it or change it all together.
Finally, offering reliable service through a membership plan was only of minor importance. Thorr motorcycles had to take a significant risk by choosing a new method of distribution by offering the product on the Internet.
Companies position their differentiated products in the marketplace effectively to attract the attention of likely customers. It was expected because one of the main issues was the changing perceptions of the consumers and there was nothing wrong with the physical product.
For price a rate of 4 was chosen because consumers saw this particular motorcycle as pricey compared to other brands. In addition there was a discussion on relationship between differentiation and positioning of products or services and the impact of the product life cycle on marketing.
One minute thinking being practical was the best option but then come to find out it was not the best option for the product. The more frills a product comes With, the more it may heighten the desire for it. The simulation offered three separate scenarios that mapped the position Thorr Motorcycles relative to their main competitors. Using Perceptual Maps in Marketing Simulation Summary MKT Instructor: Ken Metz October 7, Using Perceptual Maps in Marketing Simulation Summary The situation consists of me constructing a perceptual map to create a.
Perceptual Maps in Marketing Simulation Summary Perceptual maps help to improve a company’s current product on the market by mapping consumer expectation of the product.
The motorcycle company Thorr Motors perceptual maps were used to create a marketing plan to aid in maintaining a high brand image of their motorcycles. Using Perceptual Maps in Marketing Simulation Summary The situation consists of me constructing a perceptual map to create a marketing plan for Thorr Motorcycles.
The perceptual map will be based off of parameters fundamental to the. Perceptual Maps in Marketing Simulation Summary Thorr Motorcycles, Incorporated manufactures various models of motorcycles, and is a $5 billion company.
The CruiserThorr power cruiser model provides the company a high brand image in the market, but sales are decreasing. The company contributes the. Smith Thorr Motorcycles: Perceptual Maps Marketing Simulation Producing more thanmotorcycles a year, Thorr Motorcycles, Inc.
is a successful manufacturing company. Thorr also offers services such as dealer training, packaged software, rider training, and rentals.
Perceptual Maps in Marketing Thorr Motorcycles is a company that manufacturesmotorcycles a year. It also licenses T-shirts, shoes, leather goods, toys, and other consumer items.Download