Competitive analysis of youku youtube

Despite the merger, the new company continued its strategy to license exclusive content to attract more viewers and, in turn, more advertisers chasing larger online audiences.

Trading Center Want to learn how to invest? In the first half ofthe company posted a net loss of In some online videos, Youku Tudou offers a service that lets viewers buy the clothes that the actors on a show are wearing.

Purchased by the Google operating unit of the holding company Alphabet, Inc. One risk that is unique to YouTube is that the North American is missing out on the Chinese online video market.

Controlling nearly a third of the online video market and looking to increase its presence outside of China, Youku Tudou, Inc. By saving in production costs and focusing on lowering technology infrastructure costs, YouTube has been able to increase its Competitive analysis of youku youtube display revenues throughout the years.

In the first half ofYouku Tudou reported 2. Focus on Content Creation Given their challenges to become profitable, both YouTube and Youku Tudou have set content creation as priorities. A major factor is that the bulk of YouTube views come from videos embedded on external sites instead of on YouTube itself, chipping away at ad revenue.

Youku Tudou set the goal of developing about 10, channels with monthly advertising income of over 10, yuan each and about top-performing channels valued at more than million yuan each.

This is an ambitious goal because in the company only had 10 channels valued at more than million yuan each.

Second, despite its focus on content creation, YouTube and Youku Tudou continue to court distributors of premium television content. Get a free 10 week email series that will teach you how to start investing. Risk Factors In their quest for higher quality user-generated content, the two video sharing companies share the two same risks.

While other operating units of Alphabet continue to do business in ChinaYouTube is not one of them. Inthe Chinese government has blocked access to the site to users in China.

Youku Tudou vs. YouTube: A Financial Comparison (YOKU, GOOG)

For example, the former head of Hulu, Jason Kilar, launched video startup Vessel promising content creators that they could make 20 times more revenue than with YouTube.

YouTube YouTube seeks to become an alternative to television by creating channels of high-quality entertainment created by its most popular users, including Swedish video game player PewDiePie and comedian Lilly Singh.

Youku Tudou is facing a similar challenge, but for a different reason. Unlike Yukou Tudou, YouTube is not comfortable with the demands of the government of China to check for what it considers inappropriate or offensive videos.

Quest for Profitability Despite its rising annual revenues, YouTube continues to roughly break even. Under a three-year plan, the Chinese company seeks to nurturevideo channels by semiprofessional users who have more than 1, subscribers.Competitive Analysis of Youku & Youtube Essay Youtube’s & Youku’s Background Both Youtube and Youku are websites that serve the same purpose of hosting and sharing videos.

Youku is founded upon the concept of Youtube, but customized to suit local Chinese tastes and customs. Competitive Analysis of Youku & Youtube & Youku’s Background Both Youtube and Youku are websites that serve the same purpose of hosting and sharing videos. Youku is founded upon the concept of Youtube, but customized to.

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The pulse of what's trending on YouTube. Check out the latest music videos, trailers, comedy clips, and everything else that people are watching right now.

Youku Tudou vs. YouTube: A Financial Comparison (YOKU, GOOG) By Damian Davila | May 30 both YouTube and Youku Tudou have set content creation as priorities. Stock Analysis; Stock Simulator.

Dec 15,  · YouTube What is YouTube YouTube is a popular online video-sharing service where users can upload, view, rate and comment on ultimedescente.com is a web service with a billion different videos from all over the world, and each day that number is growing.

Basically, you can find anything there, from music videos to how-to videos, short .

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Competitive analysis of youku youtube
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