And there is no guarantee that the contractor could get the product developed and launched in the allotted time. Over the past few months, unprofessional accusations, innuendos, and communications have been exchanged between department supervisors in regards to Optimize.
To bring a new product to market that is only insignificant and may not generate industry excitement as projected.
He stated that to develop a good product takes time and effort. He tries to get all departments that Acuscan case study involved to talk and work the problems out together as a team.
On the contrary, he assumes requests for voluntary layoffs and retirements will be accepted, so number of employees may drop with natural attrition. He also thought that a meeting could solve the problems between the staff.
He argued that Pat has a complete lack of knowledge of how the iScanner software worked. Since she does not have a technical background this does not give her the ability to add requirements to the specifications without discussing it first with the engineers that do have this skill.
One could come across that AcuScan as many issues and problems with communication and developing their ideas to each other. In consideration Pat was new to the organization and probably should have been directed by Cliff to work more closely with Kelly and Chris on this Optimize project.
Chris argued that AcuScan needs to expand their technology into a new market. After contacting focus groups she believes that there is an interest for Optimize and thinks AcuScan can add considerable advantage if the product is ready by year-end.
The idea is to be the first company on the market with a new product to get ahead of your competitors. He describes the action as intense and urges all department supervisors to do their part to get over the companies short-term budget crisis.
How ever in this situation the central problem was that the marketing director, Pat Lambert took upon herself to develop a new product called Optimize.
Also, there is no indication that finance manager was involved in budgeting for the project. Based on his conversations and e-mails with Chris, Kelly believes that together the iScann project and financial plan are at risk. When Pat attempted to speak with Kelly about her idea for the situation at hand it was informal on her part and unplanned as Pat had a hallway meeting with Kelly.
Fallacious Arguments Pat and Kelly are both resourceful and argumentative. Finance or a Business Manager should have also been included in the meeting to assist with the budget development as well. In addition, Pat oversimplified the product concept based on discussions and e-mails she had with the chief engineer.
He also thought that Pat and Kelly could put their difference aside and work together to get the product on the market.Case Study AcuScan September 22, Part One: Analysis Assumptions Kelly Thomas – Senior Engineer, Product Development Assumptions 1-First, Kelly assumed that Pat, Director of Marketing, knew nothing about quality control.
2-He also assumed that all the features for the retinal scanner could not be developed in the time frame allotted. 3-The third assumption made by Kelly was that he.
Acuscan Critical Thinking Case Study Essay. Use the case materials to complete this assignment. ANALYSIS 1. Describe one (per instructors change week one) assumptions seen in.
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AcuScan was faced with many problems trying to produce and launch their new iScanner.
One main issue was the fact of AcuScan was planning to develop a new product when the company was already facing budgeting issues. We will write a custom essay sample on Critical Thinking Case Study specifically for you. for only $ $/page. Order.
GEN Critical thinking case Essay Sample. A case study for a manufacturing company called AcuScan, Inc was fulfilled. The case study involves “Operation Optimize” which plans to bring a new retail iScanner to the market.Download